Search engine optimization is as important as building an attractive website. A great website that showcases your brilliant products or services is of no worth if your potential customers can’t find it. There are thousands of websites floating around and some of those even sell the same products or services. Why would people try to find you and choose you if they find any of your competitors before you? This is exactly why search engine optimization is essential in today’s digital era where online businesses have become the new normal.

In simple terms, search engine optimization can help you rank better on search engine results pages. Ranking better means getting noticed faster, which leads to better traffic and bigger revenue. Currently, the newly introduced wordpress website SEO trends have started making a significant impact. We will talk about the top SEO trends of 2024 that everyone should know about in this article.

Top 5 wordpress SEO trends of 2024

• Mobile-first indexing: Your core responsibility is not just to make sure that your website can be accessed using smartphones but also to make sure it’s perfectly mobile responsive. Nowadays, a huge number of people spend time on the internet and visit different websites using their mobile devices, so keeping your website mobile responsive is a must.

  A mobile responsive design can be a bit challenging because it may potentially influence your search engine rankings. Yes, it is a fact that search engines typically prioritize mobile-friendly sites and they are likely to display those sites on top of search engine results while they are searched using a mobile. Also, if your website keeps being adjusted based on different screen sizes, then the visitors will automatically have a more user-friendly experience while visiting your website. There are different things to consider when preparing a mobile-friendly website. For example, it’s good to use optimized images or videos on your site so that the people using their mobile devices to explore your site get a seamless user experience.

• Natural Language Processing and Semantic SEO: The algorithms of Google are now smart enough to understand any context as well as the intent behind the search queries. Business owners who are struggling to maintain a standard online presence must learn to cope with the constantly evolving Google algorithms to survive.

  It’s important to focus on creating rich and relevant content that perfectly delves into the topics you are covering. It’s not about how big or how complex the content is, it’s about how useful it seems to users who are looking for some information. The implementation of Schema Markup can also be beneficial because it may help you let the search engines comprehend your website content and make them extract relevant information even better. The concise answers that are displayed at the top position of the search engine results are called featured snippets, which bring instant information to the users. If you structure your content and make it worthy enough to deliver precise and proper answers to common user queries, then you automatically become more likely to get featured among these snippets.

• Voice search optimization: These days, people prefer searching by command rather than the old-school technique of putting effort into typing keywords in search engine bars. The continuous introduction of smart devices with voice interaction features like Apple’s Siri or Amazon’s Alexa is the main reason why the process of people’s online engagement has dramatically changed. Nowadays, users don’t feel comfortable using short and precise keywords for searching anymore, instead, they search by speaking a complete sentence to find out whatever they are looking for.

  These are the basic reasons why voice search optimization has become so essential to simplify user experience. Voice search works like natural conversations. Consider optimizing your content using long-tail keywords in a way that perfectly matches the speaking tone of your potential users. Long tail keywords are necessary because they genuinely resemble with how people speak naturally. However, to take the potential of voice search optimization to the peak, you also need to make sure that your content is easily discoverable and relevant. Also, consider putting some content in FAQ format as that may directly address the most common voice search queries.

• Core Web Vitals and UX: Core Web Vitals are one kind of key metric that assesses the overall user experience of any website, which includes loading speed, layout stability, or interactivity. Once you learn to optimize all these crucial components, you can improve the performance of your website and make it look more reliable and trustworthy to search engines.

  You must use optimized images in your website because large-sized images can slow down your website’s loading speed. Consider enabling browser catching, which allows your website’s elements to be stored locally on any user’s device and makes the user’s further visits to your website faster and smoother. Also, make sure to minimize unnecessary javascript because an extremely high amount of javascript execution may also slow down your website. Avoid layout shifts in your website because if the content on your website keeps getting unexpectedly repositioned during the time of page loading, then it may hamper user experience badly.

• Use of AI: Modern technologies like AI are rapidly reshaping the methods of our online interactions. Competitive online businesses must keep adapting to newly introduced technologies to survive in changing digital environments. Nowadays, there are AI SEO tools that may also help to rank better in search engine results pages. Companies that provide wordpress development service are also savvy with the use of AI these days.

  AI-driven tools are not just for using for the purpose of SEO analysis and keyword research, they can also be used for the betterment of the process of content creation. Machine learning can also be used for the purpose of decoding user intent and understanding the behavioral patterns of users, which may help you present more personalized recommendations.

Ranking better on SERP is always a challenge. To keep maintaining competitive edges, you must stay focused on these top wordpress SEO trends. Focusing on these SEO trends will surely help you rank better and make you seem more reliable to search engines. You may also consider consulting a wordpress development company to fetch more information in this regard.