Search Engine Optimization is an inseparable part of digital marketing. As we all know, search engine optimization is hugely important for any organization that is responsibly maintaining a glorious online presence. Service quality hugely matters, but it may not always help a company website get noticed in the global platform. There comes the necessity of SEO.

SEO trends are something that all the marketing teams out there need to know. When the matter comes to SEO trends, staying backdated is not an option. In fact, old tactics may not help to get the desired output in the modern world where technologies are constantly changing and evolving. Let’s pay attention to some of the most important SEO trends that are going to take over the virtual world in 2023.

Top 10 latest SEO trends to be followed

• Google’s popular EAT acronym, which apparently means Expertise, Authority, Trust has got a newly added ‘E’ with it, which makes it Experience, Expertise, Authority, Trust. This means from now on, the experience of the author will be considered as an important factor while evaluating the quality of the content.
• Traffic targeted content is not the worthy ones anymore, google will be considering only the contents as the best ones that are more audience oriented.
• The writing quality of the content must be improved enough to leave a mark on the reader’s mind. Good quality contents are more prioritized than the ones written ordinarily just to fill the gaps.
• Do not be casual in optimizing the images as image search generates too much traffic these days. So many people search using the image search section of google.
• There are content tools that can help to generate content briefs as well as content outlines. Implementation of these tools can be a great initiative.
• The use of keyword research tools will most likely increase in 2023 as well as the site auditing platforms.
• Product page SEO has also become very much necessary for ecommerce business websites.
• The modern SEO tools come with SEO competitor analysis facilities, which is a major reason why use of SEO tools has become one of the latest SEO trends.
• It may seem a bit familiar, however, use of fast loading and high performance websites is also one of the latest SEO trends as these kinds of websites are going to be more prioritized according to the ranking algorithm of google.
• Optimizing the on page elements as well as the contents has become necessary as google is prioritizing the websites with less webpage crawl frequency.

However, there are certain more factors to be considered. As a matter of fact, AI contents can just fill the gaps as those are just a bunch of grammatically correct sentences based on the relevant topic. Although it is an SEO trend, AI contents are less likely so far to replace human content writers totally. On the other hand, lazy SEO experts who are too much dependent on the AI content creation tool may get downgraded by Google as the contents may be marked as extremely low quality contents or spammy contents. So keeping these things in mind while following the modern SEO trends is necessary.