It’s a fact that sometimes small scale business owners do not have a huge budget to spend on google adwords. Yes, high budget ads have the potential to make a bigger impact, but it doesn’t always become possible to have a mountain-sized budget for google ads. This is why it is also necessary to learn to win the game with a small budget ad. After all, it’s a very competitive market and losing is not an option.

Why is google adwords so important for any online business?

Indeed, it's a big challenge to maintain an attractive online presence but it’s a bigger challenge to get noticed by potential customers in a crowd full of competitors. To be more specific, if you have a website but it is not visible at least at the first two pages of any popular search engine, you will most likely not achieve your desired profit goals because nobody will even notice your presence. The most effective trick to draw their attention is to maintain your presence at least in the first two pages of the search engine at any cost.

People who are looking for any particular product or service will not spend much time searching for your website and will go for an option that comes at the upper part of the list. This is exactly how your competitors may leave you behind. Here comes the necessity of google adwords.

Search engine optimization can organically place you at a pleasant position but it requires huge effort. Also, other organizations will also use their own unique SEO strategies to win the race, so it will end up being a big challenge to maintain your position in the list. However, the concept of google adwords can truly be the end of all your worries.

Google adwords will help you be placed at the first position of the search engine results for a particular cost. It’s highly effective because firstly, you don’t need to face any hazard of placing your website at the top position. You can effortlessly be on the top position using google adwords quickly where it could take much longer to gain a good organic ranking using SEO techniques.

The main problem is, every good thing comes with a good price. It is true that high budget google ads can bring visible results within a very short span of time but also, if you follow some necessary guidelines as well as a few tricks, your low budget ad can also help you draw the attention of your potential customers. It’s not mandatory to prepare a big-budget ad to gain the attention of the global customers.

How can low budget ads work? Here are 6 effective tricks

• Clarity about objective: Get complete clarity on your advertising goals. It’s not only like coming straight to the point but also like being highly objective oriented. Figure out what you exactly want for your company and be specific with the conversion goals. It will help you reach your target customers also.
• Use of Long tail keywords: The use of long tail keywords is a must to make your low budget ad superhit. Rather than using the word ‘carpenter’ as a keyword, use keywords like ‘best carpenters near me’ as that will help you target your potential customers more specifically.
• Use of negative keywords: Negative keywords, or the keywords that your business is not associated with can be used. It’s like including the keyword of something you don’t sell, but are somehow a little related with what you sell. For example, you sell mobile accessories, but you don’t sell mobile phones. In that case, you can tactically include some mobile handset related keywords. This strategy will lead more people to find your ad.
• SKAG: SKAG stands for Single keyword ad group is the most focused way so far to target only those customers who you want. In a crowd of multiple keywords suggested by google itself, It’s like being extremely specific and staying focused on any less-competitive and medium traffic keyword. However, you just need to make sure that your ad headline perfectly matches that chosen keyword.
• Visitor Engaging landing page: Making an incredibly attractive, user-friendly and informative landing page is necessary because just building ad strategies won’t help you click your low budget google ad. To be more specific, if any visitor finds the landing page less attractive, or not as promising as they have imagined while coming across your ad, they will simply leave and find another option. An attractive landing page must include a heart winning headline that matches your ad and most importantly, a website that doesn’t take longer than usual to open.
• Maintain Ad quality: Last but not the least, you have to make sure that your ad is as good as possible. Quality is still the most important thing to draw the attention of the visitors. Although so many people still don’t know about it, google provides every ad a quality score out of 10 based on the quality of its keywords, bid amounts and landing page. Quite obviously, better scores mean better ranking, which leads to greater chances of conversions.

If you are concerned about reaching your desired customer number, the google adwords can be a turn key solution for you. There’s no minimum budget for a google ad and you can feel free to start from a very low amount and then increase it gradually after analyzing the output. Yes, it’s true that a low budget ad can also bring a big change in your business profit.

However, do not expect to get any massive profit overnight. Good things take time. As mentioned before, firstly you need to be clear about your advertising goals as that’s really important. Be one of those business owners who have already become successful to reach their desired profit goals using google ads. It’s never too late to start from scratch.

I am a google ads professional who has 6 years of experience of creating and managing accounts. I have been handling thousands of dollars spent by clients every month and I can easily help you to spend for ads efficiently and make sure that your ad reaches your truly ideal clients. Let’s connect today and work together to maximize your business profit and boost your client base.