Are you thinking of setting up an eCommerce website? There is no dearth of plug and play platforms for eCommerce, such as Volusion, Shopify, BigCommerce and so on. However, these platforms do not have all the features and capabilities required for a successful eCommerce platform.

Fortunately, individuals who understand the exact requirements of an eCommerce website developed an open source platform, called Magento. This PHP-based platform is capable of managing the appearance, functionality and overall look of an eCommerce site. It also has diverse robust features that offer extraordinary flexibility to the owners of an eCommerce store.

Over the recent years, Magento has crossed millions of downloads and is one of the most popular and preferred eCommerce platform in the digital marketplace.

Do you wonder what makes Magento a better platform than others? Here, take a look at some of the reasons…

• Magento is an open source platform that is free. Even though this platform does have a paid version, the Magento Community Edition (free) is the most popular.
• The platform has easy to use features.
• Offers flexible Content Management System that allows you to quickly build personalized solutions that work in sync with the needs of your eCommerce business.
• Excellent for marketing as it creates URLs that are search engine friendly. Generates sales and revenue with the help of effective tools like, upsells and cross-sells that tempts customers to purchase more.
• The platform has a comprehensive range of inclusive features that allows eCommerce store owners to stay organized.
• eCommerce websites that uses Magento as their platform gets updated automatically and this is one feature that other platform fail to offer.
• The platform has flexible rules of pricing.
• Multiple websites are supported by this platform that can promote various products or services.
• Magento is responsive and mobile-friendly. This means that you do not have to work extra to make your website mobile-friendly.
• Magento-based eCommerce websites are easy to navigate and customers will be able to quickly and easily browse, purchase and enjoy great services.
• The platform has advanced SEO support features that offer a wonderful opportunity for your products or services to rank high on the popular search engines, such as Google, Yahoo, Bing and so on.
• Magento provides simple options that allow eCommerce store owners to easily add multiple images for the goods and also display specific prices for a certain group of customers.
• Allows eCommerce store owners to choose hosting service of their services. You may also switch hosting services, if you require.

Magento also offers a number of additional features that make this platform better than the rest, such as:

• Shopping cart is very easy to update
• Back end is very well-organized
• Stunning default templates
• Multi-currency and multi-lingual support
• Specifically developed for eCommerce business
• Fast checkout option
• Offers customer-centric shopping experience
• Secure payments and upgrades

If you wish to run your online business profitably and without any kind of hiccups, Magento is the platform for you. This platform is 100% flexible for supporting evolving business. It is also already optimized for SEO and that will help you to save considerably by not having to invest a lot of capital in SEO efforts.

So, now that you know what makes Magento better, it is time for you to get started on your eCommerce website. For the best results, get in touch with a magento development company in India and discuss your specific needs. The professionals will also be able to give you more insight about this platform.