Nowadays, every business owner knows the value of google ads to boost the online visibility. Getting noticed by millions of potential customers is now easier with google ads. Yes, organic ranking is also possible through proper SEO techniques, however, it requires lots of time and effort. If you can manage to prepare a google ad that can draw the attention of the visitors, then you can easily reach your desired target of customers within a shorter period of time.

How does a keyword work?

Keywords can be considered as a visitor’s searching term or method in a search engine. A visitor looking for a solution for a damaged car part will most likely click on the search engine and type ‘car repairing services’, so in this specific scenario, ‘car repairing services’ is the keyword and once entered, the names of all the relevant service providers will be appearing as a list in the search engine results. Now, the website owners who have been strongly focused on this particular keyword will be able to place their names at the upper part or maybe also the top position of the list when somebody enters that exact keyword. This is how keywords work.

If reaching the potential service consumers faster than your competitors is your dream, then you must understand the value of using effective google ad keywords. Although google will be suggesting you a certain number of keywords but you need to be smart enough to pick the best ones. The proper google ad keywords may help to increase the click-through rate and also limit the advertising cost. Learn how you can choose the most effective google ad keywords here.

How to choose effective keywords for google ads?

• Using long tail keywords can be beneficial because firstly, shorter keywords are incredibly competitive. Secondly, long tail keywords usually hold a bit more detail and can help you aim your target market more effectively.
• See the picture from a customer’s perspective, start thinking like a customer and you will automatically understand yourself which keywords to select and which ones to discard.
• If the keywords you have chosen have been entered by many people but not giving a satisfactory amount of qualified leads or clicks to you, then you must start to re-analyze which keywords can give the most profitable results to you. To be more specific, keywords must be chosen as per their performance.
• Don’t keep adding keywords that do not match or are not related to your ad. Such keywords may attract high but useless traffic, in other words, it may make you visible to people who are not interested in paying for your services. Be targeted and specific.
• Target proper language and location to make sure that your keywords are targeting the right people and reaching exactly those visitors who will pay for your products or services.
• Google ads keyword planner is a great tool and you can use it easily. You just have to submit a particular word or a certain phase that will totally match the subject of what you want to advertise.
• Excluding the negative keywords is a better way to attract useless traffic. If you sell mobile phones but not mobile accessories, then make the keyword mobile accessories a negative keyword.
• Different variations of keywords must be listed and this strategy may include different spellings and synonyms of the keywords as well as the plural and singular versions. Also, it would be a wise step to include the misspellings too.

A brief on keyword matching options

Several ways of matching keywords will be offered to you by Google, however, it mostly depends on the type of punctuation you use.

• Broad matching: No need to use any kind of punctuation to specify that your keyword is broad match because this is the default setting of google for all the keywords. If someone types car parts, then car part sellers as well as car parts manufacturers and repairers will also be triggered.
• Broad match modifier: You need to enter a plus sign before each keyword to specify it. It is a bit more targeted than the broad match.
• Phrase match: You need to use the quotation mark sign to specify that your keyword will be phrase matched. Phrase match is more strictly targeted and your ad will appear only when a visitor enters a phrase that matches your keyword’s phrase.
• Exact match: You need to put your keywords in a square bracket to specify that your keywords will be an exact match, which is known for being most tightly targeted. In this case, your ad will only appear if the search term absolutely matches your keyword or if it is most closely related to it.

If you can understand the tricks, it won’t seem to be a big challenge for you to choose the exact keywords that can help your business get the deserving place in the search engine results. It goes without saying that google adwords has most undeniably become one of the most inseparable part of digital marketing and no matter what kind of business you are running in the global platform, proper selection of effective keywords and appropriate use of google ads can surely help you take steps ahead towards the path of progress.

I am a google ads professional who has 6 years of experience of creating and managing accounts. I have been handling thousands of dollars spent by clients every month and I can easily help you to spend for ads efficiently and make sure that your ad reaches your truly ideal clients. Let’s connect today and work together to maximize your business profit and boost your client base.