Every business is now targeting the online market contrary to what was prevalent earlier. Companies are now understanding the importance of being online. Digital marketing is the dominating strategy of the online business world. If a business wants to capture the market it has to opt for certain digital marketing strategies.
What Is Digital Marketing?
This is an efficient way to attract customers to the business website through SEO, content creation and social media optimization. In easy terms, it is all about advertising your business. The experts follow certain strategies to do that. The year 2017 has seen several strategies and as we head to 2018 certain new trends are expected to dominate the market. Find out what they are if you want to stay ahead of your peers.
#1. Imbibing Customer Engagement Strategy into Content Marketing
Content is king. It can be in the form of infographics, videos, normal content, etc. Without quality content, there would hardly be any response from the customers. Businesses need to become very much careful about contents. It will be better if different types of contents are created keeping in mind the type of audiences available. This customer-centric strategy has helped businesses in the past and is sure to work in future.
#2. Integrating Marketing Activities
Complexity in the digital marketing has increased a lot. Experts believe that mapping of the customer journey can lead to improved understanding of enhanced user experiences. The best way to find out what the customers will like is by stepping into their shoes and thinking in their way. Further, using techniques like persuasive personalized messaging, targeting and retargeting the customers can be helpful in all media. A little while later a gap analysis can be done to out the most effective means to achieve customer response.
#3. Implicating Personalization into User Experience
Transactional ecommerce has started using website personalization in retail, financial and travel services. There are several types of web personalization like the ones into analytical solutions to the ones into commerce or content management systems. Through proper optimisation, segmentation and one-to-one personalization businesses can enhance the relevancy into any business.
#4. Making Use of Machine Learning
Email comms can use personalization too. Yet, it is found that some companies are not able to put up a total lifecycle contact system. A finding shows that about 50% of businesses do not use targeted strategies. 29% of businesses which is lesser than one-third of the total only use basic segmentation and lesser than 15% are unaware of using proper segmentation and personalization to reach specific customers. Taking care of these aspects will make sure that companies are not missing out and relevant opportunities.
It is very much evident that using machine learning can bring about more opportunities to automate targeting. If used in an organized way they can pave the way to success for businesses.
#5. Different Data Source Integration
People ask which of the tools can initiate best results if they are for the paid media ad serving tools. There are tools other than Google or Adobe that enable comparison between different media. This is said to become popular in 2018. These tools though being a little expensive are result-oriented in their approach.
The trends that we came across in 2017 will prevail but these are going to dominate the digital marketing field in 2018 only for good. If businesses make use of them they will soon be calculating greater proceeds, which is the main motive of any business. The trends might seem to be similar to some of the older ones, maybe there are too, but with a lot of additional features in them. The newest trend, if any, is undoubtedly machine learning and artificial intelligence. The market is sure to gain a lot from it in the coming years.
