Explore the Best Google Ads Management Tools in 2024

Some advanced Google ads management tools that you should try

Every business needs better exposure to reach higher revenue goals. As online business has already become the new normal in today's fast-paced digital era, the relevance of Google ads has become undeniable. You can either put lots of SEO effort into bringing the name of your website to the top of the search engine results page, or you can choose to pay for Google ads. If you wish to make your website visible to more potential customers, then Google Ads can surely be a perfect solution for you.

Proper advertising makes a product or service more convincing to common people and Google ads have simplified this concept. Fortunately, there are now so many advanced ad management tools available in the market. These tools will not only help you manage your ads perfectly but also make sure that you get proper returns on your ad-spent money.

Partnership Enquiry

Contents Overview

Why should you use Google ads management tools?

A perfect Google ads management tool can help you efficiently manage and optimize your campaigns with less effort. Some ads management tools come with a bulk of advanced features, so optimizing your campaign structure using these tools won't be a challenging task. Better campaign management leads to broader reach, so why not try some advanced ads management tools? Even cross-channel marketing campaigns can also be handled with complete ease using some of these ad management tools.

We will mention two basic reasons why you should consider using Google ads management tools.

• With third-party tools, you get amazing features that are not limited or available in Google Ads, such as cross-channel integration, competitor analysis, or AI-supported optimization.
• There are complex tasks that would take hours to do for any person, which can be automatically managed by ads management tools. For example, we all know how much time on average it may take to bid management or keyword research. Fortunately, third-party tools can handle all of them for you so that you can stay focused on other important aspects of your business.

If properly utilized, google ads management tools can bring you dramatic outcomes. No need to worry about handling complex operations to uplift your brand name and run your business campaign further - the tools are always there to help you succeed with less effort. Let us tell you about some of those advanced ad management tools that can help you leave your competitors behind.

10 best Google Ads management tools

1. Opeto

Opeto is a fantastic ads management tool, which can recommend optimizations based on rapid account monitoring. Bidding, monitoring, and budget management capabilities are some of the most mentionable features of it. You get smart recommendations from Opeto that will enhance the performance of your ads.

Features

• Opeto integrates with Slack.
• Opeto's monitoring, bidding, budget management and reporting capabilities make it special.

Pros

• It can be the most perfect choice for small and medium-sized businesses that do not have high advertising needs.
• The user interface of Opeto is very easy to understand, even for those who are not highly tech-savvy.

Cons

• Opeto uses a 12-hour refresh cycle instead of generating real-time reports.
• Its speed projection capabilities and automation capabilities are limited.
• It provides limited support for Performance Max, Shopping, and RSA.
• It also does not integrate with Zapier or Microsoft Teams.

2. Optmyzr

This award-winning tool comes with incredible automation capabilities and is powerful enough to present detailed insights and reports to search marketers. Optmyzr is perfect for businesses of any size. Using Optmyzr, you can run your Google Ads campaign just the way your business demands.

Features

It comes with high automation and analysis capabilities. From bidding, auditing, monitoring, or reporting as well as budget management - Optmyzr is worth handling all these equally. You also get auction insights and competitor insights for Google ads. Last but not least, it perfectly integrates with Microsoft Teams, Slack, and Zapier.

Pros

• Optmyzr is known for offering powerful layering capabilities and automation to protect your Google Ads account.
• You can build your shopping campaigns a lot faster than way faster than Google Ads using Optmyzr.
• It monitors anomalies and then notifies the owner of the account automatically.
• It is also known for supporting real-time refreshing of data.

Cons

• There are no free versions of this third-party tool.
• Some users may find it overloaded with customization and an extensive range of advanced tools.

3. Google Ads Editor

Coming straight from the house of the global giant - this is a free and reliable tool to manage your campaigns. It's truly user-friendly, you can simply download it and start using it. You can continue targeted advertising using Google Ads Editor and you can also determine how much you are willing to spend per day for your ads campaign.

Features

One of the major features of this ads campaign tool is that it comes with a bulk of editing tools that will help you make as many changes as you want across your campaigns. To improve the performance of your campaigns, it also provides recommendations and insights.

Pros

• It can be a perfect choice for all those beginners who do not have enough budget to get started with paid software.
• You will get all the other Google tools like Google Sheets, Looker's Studio, Google Analytics etc.
• You can make a lot of changes in your campaigns or manage ads across multiple accounts.

Cons

• Compared to the other similar tools available in the market, it has limited reporting and monitoring capabilities.
• The recommendations that it will provide may not always help your campaign.
• Comes with minimal automation capabilities.
• You will be barricaded within as much as Google allows you for their own benefit.
• Refreshing and building shopping campaigns may take way more time with Google Ads Editor than with Optmyzr.

4. Adalysis

This reliable third-party tool will also help you manage advertising campaigns in different search engines. This PPC management software comes with integrated ppc monitoring and is also known for providing standard bidding suggestions.

Features

It is one of the best tools for budgeting, reporting, auditing and bidding. It offers almost 40+ tools, especially for campaign creation, search term analysis, ad testing, etc.

Pros

• Intuitive and fast onboarding is possible through this third-party tool.
• You can easily check your account health using Adalysis.

Cons

• It does not integrate with Zapier, Slack, or Microsoft Teams.
• Does not have sufficient capabilities for Shopping, Performance Max, value-based bidding or rule-based automation.

5. PPC Samurai

This is also one of the most amazing Google Ads management tools in the market. It provides automatic testing, marketing analysis, and PPC automation. Besides, PPC Samurai is also capable of shopping campaign management.

Features

It offers powerful auditing and reporting tools. Apart from that, it also integrates with Microsoft Teams, Zapier and Slack. Not only that, it also supports RSAs and Shopping.

Pros

• It has rule-based automation capabilities that are good enough.
• As mentioned before, it offers great tools for auditing and reporting.

Cons

• It provides very limited support for Performance Max.
• It's supporting capabilities for Shopping and RSAs need more improvement.
• It is known for lacking spend projection capabilities for ad budgets.

6. Skai

Skai allows you to create and manage marketing campaigns through a unified portal. Skai is reputed as a cloud-based marketing campaign solution. Through Skai, you can use AI for identifying investment opportunities and set your budget accordingly.

Features

• It has powerful reporting, RSA, auditing and Automation capabilities.
• It fully integrates with Zapier, Microsoft Teams, and Slack.

Pros

• This is one of the most ideal marketing campaign tools for enterprise teams.
• It offers great reporting features.
• It has great RSA capabilities and rule-based automation as well as audits.

Cons

• The pricing of this tool is complicated and it may seem expensive enough to some.
• The support response time of Skai is comparably longer than Optmyzr.
• It does not provide any script support for Performance Max campaigns.

7. Marin

This great campaign management tool allows you to manage and optimize campaigns for Facebook, Google, and Amazon Ads. You can get AI-driven insights using Marin.

Features

Marin provides sufficient amounts of tools for shopping. Apart from that, it is known for having standard rule-based automation as well as RSA capabilities. It may also help you identify your ad's performance issues.

Pros

• It is known for providing personalized bidding strategy recommendations.
• It offers powerful reporting and budgeting tools.
• Marin's product training content is good enough.
• Marin has an easy-to-navigate toolbar and dashboard layout.

Cons

• Marin has limited capabilities for value-based bidding and Performance Max.
• Marin's search, reporting, and social solutions come with very complicated pricing.
• You have to go through a mandatory demo to access Marin's tool.
• Marin does not integrate with Slack, Microsoft Teams or Zapier.

8. Acquisio

It is a great AI-powered tool for agencies, marketers as well as local SEM sellers. It helps to scale PPC offerings on a diverse range of advertising platforms like Meta, Microsoft, or Google.

Features

Acquisio is known for offering tools for bid management, feed audit, and group optimization for shopping campaigns. Besides, it also includes automated delivery of single-account and multi-account reports.

Pros

• The user interface of Acquisio is very easy to understand.
• It can be a perfect choice for all the small businesses that have limited PPC management requirements.

Cons

• Acquisio has limited capabilities of rule-based automation.
• It provides very little support for the shopping campaigns.
• Acquisio does not integrate with Zapier, Microsoft Teams, or Slack.
• While working with higher numbers of campaigns using Acquisio, you may notice a drop in performance sometimes.

9. Trueclicks

Trueclicks is a marketing tool, which is cloud-based. You can use it for launching and managing PPC marketing campaigns. Trueclicks is a very cost-effective marketing solution and it is also known for providing real-time audience insights.

Features

Trueclicks offers powerful budget pacing, auditing, and monitoring tools. It is known for offering powerful filtering options as well as advanced targeting options.

Pros

• It integrates with Power BI, Google Sheets, Microsoft Excel and Looker's Studio.
• It has advanced reporting features.
• Trueclicks has a very easy-to-use user interface.

Cons

• Trueclicks has very limited rule-based automation.
• It does not integrate with Slack, Zapier or Microsoft Teams.
• It has limited optimization or insight capabilities.
• It doesn't provide any support for native reporting or scripts.

10. Adzooma

Adzooma is also one of the most efficient Google ads management tools. It provides marketing automation, PPC analysis as well as automatic testing feature. It is also known for having shopping campaign management capabilities.

Features

Adzooma comes with standard reporting, budget management, and bidding capabilities. It also provides support for Performance Max Campaigns. Also, it provides support for RSAs.

Pros

• The free plan that Adzooma offers comes with very limited but useful features.
• It offers some decent reporting tools.
• It has standard capabilities for Performance Max and RSAs.

Cons

• It does not have a real-time data refresh cycle, Instead, it has a refresh cycle of 12 hours.
• It does not integrate with Zapier, Microsoft Teams and Slack.
• Adzooma has very limited rule-based automation.
• Although Adzooma provides support for Performance Max or RSAs, it provides very limited support.

There are pros and cons of every ad management tool out there in the market. So take enough time to choose the one that will suit your needs perfectly. Your campaign must shine the brightest to draw the attention of your potential customers, so utilize one of these advanced Google Ads management tools and reach your desired revenue goals.

Partnership Enquiry